1,6 million or 36 % of Finns have a radio on their cell phone!
Posted by Salraz in Cell phone, Interesting, Radio
According to Finnpanel 1,6 million Finns (older than 9 years) have a radio on their cell phone. You might say "that´s not much", but that is actually 36 % of the finnish population (in 2005 the figure was 17 %).
Other figures from the newlu released research say 16 % use the radio on their cell phone weekly. I was little suprised about that radio usage was most popular for kids under 15 years of age and when at the same time 60 % of 15-24 years old have a radio on their cell phone.
Well what does this mean? You propably know the song "Video killed the radio star"? Excellent song! Maybe we will have a new song "Cell phone resurrected the radio star :-)
* Finnpanel is owned by TNS Gallup Oy and A.C. Nielsen Finland Oy and is specialized in panel research focusing on Television and Radio Audience Measurement. The original research press release (in finnish). More about Finland (Wikipedia) or NokiaLand.
