Yahoo launches Buzz to take on Digg/IndianPad  

Posted by Salraz in , , , ,

A new Yahoo service called "Buzz" that's set to launch later this month. Widely understood as the competitor to Digg, the popular user rating site; it is a buzz tracker for news items picked not only by user voting (like Digg, Propeller, Reddit, et al), but also for items people are searching for both on Yahoo and on the company's publisher network.

A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. The data is collected from Yahoo! search log files. The Yahoo! Buzz Index counts the total number of people searching for specific subjects.Weekly leaders are the subjects with the greatest average buzz score for a given week.

By combining with the search results, Yahoo surely would have a great upper hand on other rating services. But then all other players are already established; so going should be tough. According to Valleywag, the release date is set for February 26th, which falls on a Tuesday.

Buzz, built under the direction of VP Tapan Bhat, will begin with a limited number of publishers -- about 100 -- and will rank stories based on popular search results and user voting. By summer, Buzz will open to the entire Yahoo Publisher Network. In other words, if you let Yahoo sell ads on your site, it will allow your stories to appear on Buzz. Word is Yahoo plans to launch the site on buzz.yahoo.com, which currently tracks popular search results.

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